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SA\  `&Times New RomanS76(X75+ ` hp x 5  <6X9`(Courier New4)2dxd0KS.SampleK8<6X9`(Courier NewKSA\  `&Times New RomanS0.Strong 8dl6TypewriterK8<6X9`(Courier NewKSA\  `&Times New RomanS42Variable: 8HTML MarkupB      2 0CommentB   35;AGMSY_11.1.1.1.1.1.1.1.\  `&Times New Roman%2A`Arial3#37=CIQYag1.a.i.(1)(a)(i)1)a)Ci)4 |w2p1Backup3|xU(9 Z(Times New Roman <Q 9Z .Courier New Regular !USUS.,  _ S AXXXX  8XXdd80   @nn'(#(#TITLE5  @  "LEGISLATIVERULE ? @t t WESTVIRGINIABOARDOFDENTALEXAMINERS .~ @<<&SERIES8   @qq!DENTALADVERTISING  ; #XXXAXV#AXXXX#XXXAX#AXXXX581.General. i    #XXXAXd# AXXXX1.1.Scope.Thisruleregulatestheadvertisingofthepracticeofdentistry.     1.2.Authority.W.Va.Code #XXXAX#AXXXX 3046 7    1.3.FilingDate.April18,2006 &v    1.4.EffectiveDate.#XXXAX쨮# KXXXXԀ May1,2006 e   582.Definitions.        2.1. ` Asusedinthisrule,thefollowingwordsandtermshavethefollowingmeanings, 7  unlessthecontextclearlyindicatesotherwise: #    ` (a) BoardmeanstheWestVirginiaBoardofDentalExaminers; b    ` (b) Advertisingmeansanycommunication,whetheroralorwritten,betweena Q dentistorotherentityactingonbehalfofoneormoredentistsandthepublic.Itincludes,butisnot = limitedto:businesscards,signs,insignias,letterheads,webpages,internetcommunications,radio, )y television,newspaperandmagazineads,anddisplayorgroupadsorlistingsintelephonedirectories. e  583. Dentistsmayadvertise.  T   3.1. ` AnyadvertisingengagedinbyadulyregisteredandcurrentlylicenseddentistinWest  VirginiashallbeincompliancewiththeprovisionssetforthhereinandWVC3041etseq.    3.2. ` Adulyregisteredandcurrentlylicenseddentistmaynotuseorparticipateintheuse  ofanyadvertisingcontainingafalse,fraudulent,misleading,deceptiveorunfairstatementorclaim.     3.3. ` Anyadvertisementmustcontainthenameofornamesofallofthedulyregistered != andcurrentlylicenseddentistsprovidingpatientcareandwhoareregularlyemployedinor ") responsibleforthemanagement,supervisionandoperationofeachofficelocationlistedinthe # advertisement. $    3.4. ` Adulyregisteredandcurrentlylicenseddentistmay: %@!    ` (a)Usethetitlesordegrees,suchasdoctor,dentist,D.D.S.orD.M.D.ifthedentist /'" holdsadegreeordegreesfromanaccrediteddentalschool.Adentistwhohasamedicaldegreemay (k# alsousethatdegree; )W$     ` (b)Usethetitle_diplomate_Ԁinconnectionwithhisorherspecialtyifheorshehasbeen F*%! conveyedthatstatusbytheSpecialtyBoardrecognizedbytheAmericanDentalAssociationandhas 2+&" acurrentlicensetopracticehisorherspecialtyissuedbytheBoardentitlinghimorhertoengage ,n'# inaspecialtypractice;and     ` (c)Usethewordsspecialist,specializingin,limitedtothespecialtyof,orpractice ? limitedtoifthedentisthasacurrentlicensetopracticehisorherspecialtyissuedbytheboard + entitlinghimorhertoengageinaspecialtypractice.  0   584.AnnouncementofServices. V(#(#    4.1. ` Anyannouncementofservicesbyageneralpractitionershallstateinaprominent E  mannerthatthedentalpracticeisoneofgeneraldentistry. 1    4.2. ` Theannouncementofservicesofthegeneralpracticeofdentistryshallbeclearly p  legible,withprintequaltoorlargerthantheannouncementofservices,andclearlyaudible,with \  speechvolumeandpaceequaltotheannouncementofservices. H    4.3. ` Anyannouncementoradvertisementofgeneralanesthesiaor_parenteral_Ԁconscious   sedationservices,whichincludesbutisnotlimitedtosleepdentistryandtwilightsleep,mayonly s  beallowedbyalicenseddentistincompliancewiththeprovisionsofWVC304A1etseq. _    4.4. ` Anydulyregisteredandcurrentlylicenseddentistwhodirectlyorindirectlyadvertises   theavailabilityandpriceofgoods,appliancesorservicesshalldosoinaclearand_nondeceptive_  mannerandincludeallmaterialinformationnecessarytofullyinformmembersofthegeneralpublic v aboutthenatureofthegoods,appliancesorservicesofferedattheannouncedprice.Anylisted b pricesshallbeextendedforareasonableperiodoftime.Anyadvertisedpriceforaroutineservice N shallbeafixedprice,withnorangeoffees,andnopatientcanbechargedafeeinexcessofthat : advertisedpriceforthatparticularservice. &v   4.5. ` Anypatientwhoreceivesanyfreeservices,examinationortreatment,inresponseto e anadvertisement,fromanydulyregisteredandlicenseddentistinWestVirginiashallhavetheright Q torefusetopay,cancelpaymentorbereimbursedforpaymentforanyotherservice,examination = ortreatmentwhichisperformedasaresultofandwithinseventytwohoursofreceivingthefree )y service,examinationortreatment,unlesstheotherservice,examinationortreatmentisrequestedby e thepatientatthetimesheorheseeksthefreeoffer.Thedentistshallinformpatientsinwritingof Q theirrightsunderthissectionpriortothepatientreceivingthefreeservice,examinationortreatment. =   4.6. ` AnyadvertisingengagedinbyadulyregisteredorlicenseddentistinWestVirginia !h containinganofferofadiscountoracredittowardafee,whetherexpressedintermsofaparticular "T dollaramountoraparticularpercentageshallcontainastatementofthehighestfeenormallycharged "@ bytheadvertisingdentistfortheserviceswhichthediscountorcreditappliesandastatementof #, exactlywhatservicesareincludedintheoffer.Iftheofferofadiscountorcreditappliestothefull $  rangeofdentalservicesofferedbythedentist,thenafeeschedulestatingallfeesforthedental %!! servicesshallbemadeavailabletoanypersonrequestingitanditsavailabilityshallbenotedinthe &!" advertisement. '"# 0   585.Articles,messagesornewsletters.($$(#(#    5.1.  ` Anydentalhealtharticle,messageornewsletterpublishedunderadentistsbyline  *Z%% tothepublicwithoutmakingtruthfuldisclosureofthesourceandauthorship,ordesignedtogive *F&& risetoquestionableexpectationsforthepurposeofinducingthepublictoutilizetheservicesofthe +2'' sponsoringdentist,ordesignedtoimplyspecializationorunusualexpertiseinarecognizedspecialty  areaunlessthesponsoringdentistiscurrentlylicensedintheparticularspecialtyareadiscussedin  thearticleisafalse,misleadingordeceptiverepresentationtothepublic.   586.Compliance.     6.1. ` AnyregisteredandcurrentlylicenseddentistinWestVirginiafailingtocomplywith  V theprovisionsofthisarticleissubjecttodisciplinaryactionasprovidedinsectiontwenty,article  B fourofthischapter.  . =N!NXXdd=   X#XXXKX~#